Toronto based Ascari Hospitality Group have joined us multiple times in our test kitchens to record films that accompany meal kits to show how their at-home guests can prepare restaurant quality dishes.
Ascari At Home – tell us about how you are delivering a restaurant experience to people in their own homes.
It starts with the same quality ingredients we use everyday in our restaurants. What we’ve tried to do is take out all the heavy lifting for our guests from the preparation side. Package everything into an easy to follow kit with simple instructions to finish and assemble. The final product should look like what they’d find at their table at Ascari, only with a greater sense of accomplishment!
Why did you want to have films accompany meal kits?
We think it adds a lot of value to the guest experience and helps to take away any anxiety our home chefs might feel cooking for friends of family. Every video is always going to have a few “Pro Tips” or interesting anecdotes you don’t normally find on the pages of just a recipe.
We often shoot multiple versions of your videos, each with a different chef in the same kitchen – how is this experiences and how was the process of managing their flow once you were in the studio?
The flow is great. Everything is set up really well and the room feels great. All chefs have a slightly different approach in front of the camera, but all in all the end results work out great!
What is your experience like cooking in StartWells Kitchens?
Like a 3 Star Michelin Restaurant!!!…. We enjoy the experience, the set up and the professionalism.